premeeting intelligence for:

Bruce D. Broussard

,

CEO at Humana

Contact Intelligence
Account Intelligence

Bruce D. Broussard

CEO at Humana
Decisive
Assertive
Fast-Paced
Determined
Persuasive
Ambitious
Dynamic
Visionary
Spontaneous
Pioneering
Adventurous
Casual
Enthusiastic
Personable
Adaptable
Optimistic
Inventive
Approachable
Warm
Hospitable
Intuitive
Friendly
Accommodating
Diplomatic
Composed
Thoughtful
Agreeable
Careful
Modest
Consistent
Conscientious
Perceptive
Calm
Diligent
Meticulous
Collected
Accurate
Rational
Reserved
Strong-willed
Skeptical
Straightforward
Efficient
Candid
Steadfast
Focused
Vigorous
Persistent
Location:
Louisville, Kentucky, United States
Education:
University of Houston - MBA, Finance
Overview:
  • Bruce Broussard has previously held roles as President & CEO from 2013 to 2024 and President from 2011 to 2013.
  • At US Oncology, he was Chairman and CEO from 2009 to 2011, CEO from 2008 to 2009, and President from 2006 to 2008.
  • Broussard's earlier roles include CEO of Harbor Dental, CFO of Regency Health Services and Sun Healthcare Group
Quotes

ON TRANSITION LEADERSHIP...‍

"He’s really done a great job of taking something that was very complex, navigating through it, keeping and motivating the physicians and clinicians, while at the same time taking care of the business problems that were there beforehand." source

ON DIVERSITY...‍

"Diversity is really good business. What I mean by that is when you have a challenge in an organization, having diversity of thought is critical because you get representation from all points of view." source

ON BUSINESS STRATEGY...‍

“This decision enables Humana to focus resources on our greatest opportunities for growth and where we can deliver industry leading value for our members and customers.” source

DISC Type:
Captain (D)
DISC Type:
Driver (Di)
DISC Type:
Initiator (DI)
DISC Type:
Influencer (Id)
DISC Type:
Motivator (I)
DISC Type:
Encourager (Is)
DISC Type:
Harmonizer (IS)
DISC Type:
Counselor (Si)
DISC Type:
Supporter (S)
DISC Type:
Planner (Sc)
DISC Type:
Stabilizer (SC)
DISC Type:
Editor (Cs)
DISC Type:
Analyst (C)
DISC Type:
Skeptic (Cd)
DISC Type:
Questioner
DISC Type:
Architect (Dc)
How to communicate
Focus on their need for control and results, be direct and to the point.
Do
Provide specific details about the product's features and benefits
Highlight how the product will solve their problems and make their life easier
Don't
Beat around the bush or offer vague information
Be too pushy or salesy
When communicating with them, focus on being direct, confident, and results-oriented.
Do
Speak in a fast-paced, confident tone
Focus on the bottom line and how your product can help them achieve their goals
Don't
Use too much jargon or technical language
Waste time on small talk or irrelevant details
Focus on big ideas, big concepts, and fast action over analysis.
Do
Use a direct and assertive tone
Emphasize results and benefits over features
Don't
Use overly flowery language or too many details
Be pushy or aggressive
Communicate with energy and a lively approach. Engage them by communicating clearly and vividly.
Do
Use inspiring language and be enthusiastic
Show them how the product can enhance their social status or reputation
Don't
Be too technical or confusing
Focus solely on features without considering how it can improve their life
Communicate in a friendly, casual manner and highlight the benefits of the product. Avoid criticism or confrontation.
Do
Use a light-hearted approach to build rapport
Highlight how the product can benefit their life or work
Don't
Be overly critical or confrontational
Use overly technical or confusing language
Interact with them in a friendly, agreeable manner with a light-hearted approach. Avoid criticism and confrontation.
Do
Wrap your pitch with positivity and emotional language
Include personalized, warm greetings and sincere sign off
Don't
Use forceful or high-pressure language
Talk too much about past experience without explaining the important insights
Focus on building a personal relationship and finding common ground. Speak positively and offer reassurance about the product.
Do
Engage them in conversation and find out their interests and concerns
Offer personalized recommendations and highlight how the product can meet their needs
Don't
Push too hard or use aggressive sales tactics
Dismiss or minimize their concerns or objections
Provide detailed information and use a friendly, personal tone
Do
Explain how your product can meet their specific needs
Use stories or examples that they can relate to
Don't
Use technical language or jargon
Push for a quick decision without building rapport first
Provide a warm, friendly greeting and use positive, upbeat language. Focus on building a relationship and show acceptance for who they are.
Do
Use friendly, expressive language
Refer to common interests and associations
Don't
Use a serious, businesslike tone
Bring up your flaws before they do
Focus on building a relationship and connecting with them on a personal level.
Do
Use a warm, friendly tone
Ask about their interests and hobbies
Don't
Use overly technical language
Pressure them into making a decision
Be friendly and focus on building a relationship with them. Use a light-hearted approach and avoid criticism or confrontation.
Do
Focus on building a friendly relationship
Validate their opinions and approach with positive language
Don't
Use forceful or high-pressure language
Force an aggressive sales pitch
Use a straightforward and logical approach when communicating with them
Do
Provide data and logical reasoning to support your claims
Use clear and concise language
Don't
Use overly expressive or emotional language
Use lots of anecdotes or storytelling
Use a serious, businesslike tone and focus on details, data, and results.
Do
Focus on their toughest problems.
Send additional data to support your pitch
Don't
Bring up your flaws before they do
Be unrealistically optimistic
Focus on providing logical reasoning and factual information. Be patient and answer their questions with clear and concise responses.
Do
Provide data-driven reasons for your product
Answer their questions with a well-thought-out response
Don't
Use overly expressive language
Speak in an overly casual manner
Focus on concrete data, specifics, and logistics. Avoid fluffy language and hype.
Do
Provide clear data and statistics to support the product
Present a clear, logical argument for why the product is worth investing in
Don't
Spend too much time on abstract concepts or big ideas
Get sidetracked with small details or anecdotes
When communicating with them, focus on being clear, concise, and results-oriented.
Do
Provide clear and concise information about the product and its benefits
Focus on results and practical details
Don't
Use overly descriptive or flowery language
Waste time on social chatter or small talk
Executive priorities
  • Bruce Broussard prioritizes advancing healthcare through technology and innovation, aiming for personalized and value-based care to enhance patient outcomes.
  • He emphasizes growing Medicare Advantage and Medicaid programs to ensure comprehensive, affordable care for seniors and low-income families.
  • Broussard is committed to forming partnerships with healthcare providers and tech companies to enhance service delivery and efficiency.
  • He focuses on promoting health equity and addressing social determinants of health for a more inclusive healthcare system.
Media
Reuters

Insurer Humana's longtime CEO Broussard to step down next year

Humana (HUM.N) CEO Bruce Broussard will step down in the second half of 2024 after more than a decade at the helm, the insurer said on Wednesday and named healthcare veteran Jim Rechtin as his successor.

HealthLeaders

Humana CEO Bruce Broussard Forecasts The Future Of Healthcare

Humana CEO Bruce Broussard envisions a future where healthcare is highly personalized and data-driven.

Modern Healthcare

Humana CEO Says Medicare Advantage Cuts Good for Insurer

Humana CEO Bruce Broussard states that Medicare Advantage payment cuts are actually beneficial for the insurer, as the company typically outperforms the market during these periods.

Personality traits
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Build rapport
  • Ask what he wants from the call
  • Greet him with a serious, firm tone
  • Be concise and to the point
  • Show that you did your research
Gather information
  • Learn what his competition is doing
  • Figure out what problem he wants to solve
  • Get through the most important questions up front
  • Find out his biggest priority for the process
Discuss budget
  • Explain how he can save more money in the future
  • Focus on efficiency and cost-effectiveness
  • Allow some room for him to negotiate
  • Be fully transparent about your benefits and limitations
Drive action
  • Point out the challenges he will face
  • Be transparent about what you want him to do
  • Focus on the advantages he will gain
  • Explain how taking action will help him save time or money
Negotiate
  • Articulate your personal and mutual goals clearly
  • Expect strong push-back
  • End the discussion and revisit it later if he is being too firm
  • Maintain effective control over information
Work together
  • Ask him outright
  • Prepare specific questions to ask
  • Give him a deadline for answering
  • Give him more time to consider the options if he needs it

Humana

Humana is a leading health insurance company providing Medicare Advantage plans, wellness programs, and healthcare services to improve health and well-being for individuals and communities.
Industry:
Health Care: Insurance and Managed Care
Headquarters:
Louisville, Kentucky, United States
Revenue:
$106B
Employees:
67,100

How to negotiate

Keep the discussion casual, but be prepared for candid pushback, at times.
Keep your demo concise and to the point
Keep your demo concise and to the point
Keep your demo concise and to the point
Company Milestones
  • 1961: Humana founded as a nursing home company.
  • 1972: Transitions focus to hospitals and healthcare.
  • 1984: Launches Humana Health Plan.
  • 1993: Divests hospitals to focus on insurance.
  • 2021: Expands Medicaid with Humana Healthy Horizons.

Demo your product

Notice how he uses your product and let him have fun trial-and-erroring on his own.
Keep your demo concise and to the point
Keep your demo concise and to the point
Top Products
  • Medicare Advantage Plans: Comprehensive health coverage options for seniors.
  • Medicare Prescription Drug Plans: Standalone plans for medication coverage.
  • Group Health Insurance: Health benefits for employers and employees.
  • Wellness Programs: Services focused on health and well-being.
  • Dental and Vision Plans: Additional coverage options for comprehensive care.
Key Executives
Company Stock Performance
Key News
CNBC

Humana invests $100 million in telehealth start-up Heal

Telehealth startup Heal is partnering with health insurance company Humana, which includes a $100M investment that will be used to expand into new markets.

July, 2020

Forbes

Humana Eclipses $1 Billion Profit On Medicare Growth And Lower Costs

The health insurer Wednesday said net income was $1.19 billion compared to $1.5 billion in the third quarter of 2021.

Nov, 2022

Reuters

US health insurers Humana, Cigna in talks to merge

The discussions come six years after regulators blocked mega-deals that would have consolidated the U.S. health insurance sector.

Nov, 2023

AP

Late-year medical costs spike forces Humana to scale back profit expectations for 2023

Humana said it now expects adjusted earnings for last year to total about $26.09 per share.

Jan, 2024

Competitive Landscape
Annual Revenue:
$106B
  • Serves 11M health insurance plan members.
  • Generated $106B revenue, up 14.54% year-over-year.
  • Specializes in health insurance and integrated healthcare solutions.
Annual Revenue:
$106B
  • Provides for an estimated 39M individuals.
  • Achieved $106B revenue, up 15.6% year-over-year.
  • Offers health insurance plans and innovative wellness programs.
Annual Revenue:
$149B
  • Serves 47M members in affiliated health plans.
  • Achieved $149B revenue in 2023, a 7% increase year-over-year.
  • Focuses on personalized healthcare navigation and advocacy.
Annual Revenue:
$195B
  • Serves 20M medical members in health service plans.
  • Generated $195B revenue in 2023, up 8% year-over-year.
  • Known for global health services and employee benefits.
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