Start every meeting with confidence‍

In a technology-dominated world, human relationships matter more than ever... that's where Crystal comes in.

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data you can trust:

Trusted by 1,000+ organizations globally

Let us do your pre-meeting homework

82% of B2B buyers think sales reps are unprepared. Crystal puts you in the other 18%.

What's the ROI of preparation?

For 84% of buyers, being treated like a person — and not a number — is very important to win their business.

68%

Increase in outbound response rates

31%

Increase in lead conversion rates

12%

Increase in booked meeting rates

35%

Acceleration in relationship building

Calculate ROI

Connect all your existing tools

Crystal connects into the platforms you use every day so you can access pre-meeting insights without any new tabs, apps, or downloads.

See all integrations

Accurate data for millions of business professionals

Since 2015, Crystal has been the market leader for B2B personality predictions, behavioral insights, and communication recommendations.

Our Product

Communicate and resonate both externally (with prospects and customers) and internally (with managers and co-workers).

Our software platform prepares you with communication tips on how to speak with anyone based on their personality.
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View tools and features

Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation

Our Data

Compliant and secure, our API sends data about a person's personality type, communication preferences, recommended do's & don'ts, and more.

Personalize at scale by enriching your applications with personality insights.
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View developer documentation

Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation

Hear what our customers have to say

"I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients."

Sander van't Noordende

Chief Executive Officer, Randstad

"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."

John Barrows

Founder & CEO, Sell Better

"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."

Nicole Bergen

Founder, Elevate Marketing

"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly..."

Matt Kesby

Founder, GoTeam

"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"

Heather Heefner

Founder & Owner, Dart Design Studio

"After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction."

Marie Hale

Chief Executive Officer, @revenue

"In any industry, in any economy, and at every level, great selling always starts with a deep understanding of the buyer who sits on the other side of the table."

Bob Perkins

Founder, AAISP

"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."

Ben Jackson

VP of Sales, Flywheel

Bring back the human touch.

Let our team give you a guided tour of our platform and service so that you know exactly what’s possible with Crystal.

Book your meeting