premeeting intelligence for:

Ramon L. Laguarta

,

CEO at PepsiCo

Contact Intelligence
Account Intelligence

Ramon L. Laguarta

CEO at PepsiCo
Decisive
Assertive
Fast-Paced
Determined
Persuasive
Ambitious
Dynamic
Visionary
Spontaneous
Pioneering
Adventurous
Casual
Enthusiastic
Personable
Adaptable
Optimistic
Inventive
Approachable
Warm
Hospitable
Intuitive
Friendly
Accommodating
Diplomatic
Composed
Thoughtful
Agreeable
Careful
Modest
Consistent
Conscientious
Perceptive
Calm
Diligent
Meticulous
Collected
Accurate
Rational
Reserved
Strong-willed
Skeptical
Straightforward
Efficient
Candid
Steadfast
Focused
Vigorous
Persistent
Location:
Purchase, New York, United States
Education:
Esade - Master of Business Administration (M.B.A.)
Overview:
  • CEO and Chairman of the Board of PepsiCo since October 2018, leading the company's global operations from Purchase, New York.
  • Over 21 years at PepsiCo, with roles including President of PepsiCo, CEO of Europe and Sub-Saharan Africa.
  • Led significant expansions in PepsiCo's global markets, including developing markets in Europe.
Quotes

ON BUSINESS STRATEGY...‍

"They knew that. I did not have to convince them. Because when I asked Indra will you let us work, she said, ‘Absolutely, we want you to continue to do what you are doing." source

ON COMPANY AQUISITION...‍

"The deal, expected to be completed in January 2019, will see SodaStream become a wholly-owned subsidiary of PepsiCo. At this point PepsiCo has no intention of relocating SodaStream’s facilities in the future." source

ON COMPANY TRANSFORMATION...‍

"As part of the broader transformation of the company. We're trying to change the packaging that we use and aluminium is an important material for us, especially in our beverage business." source

DISC Type:
Captain (D)
DISC Type:
Driver (Di)
DISC Type:
Initiator (DI)
DISC Type:
Influencer (Id)
DISC Type:
Motivator (I)
DISC Type:
Encourager (Is)
DISC Type:
Harmonizer (IS)
DISC Type:
Counselor (Si)
DISC Type:
Supporter (S)
DISC Type:
Planner (Sc)
DISC Type:
Stabilizer (SC)
DISC Type:
Editor (Cs)
DISC Type:
Analyst (C)
DISC Type:
Skeptic (Cd)
DISC Type:
Questioner
DISC Type:
Architect (Dc)
How to communicate
Focus on their need for control and results, be direct and to the point.
Do
Provide specific details about the product's features and benefits
Highlight how the product will solve their problems and make their life easier
Don't
Beat around the bush or offer vague information
Be too pushy or salesy
When communicating with them, focus on being direct, confident, and results-oriented.
Do
Speak in a fast-paced, confident tone
Focus on the bottom line and how your product can help them achieve their goals
Don't
Use too much jargon or technical language
Waste time on small talk or irrelevant details
Focus on big ideas, big concepts, and fast action over analysis.
Do
Use a direct and assertive tone
Emphasize results and benefits over features
Don't
Use overly flowery language or too many details
Be pushy or aggressive
Communicate with energy and a lively approach. Engage them by communicating clearly and vividly.
Do
Use inspiring language and be enthusiastic
Show them how the product can enhance their social status or reputation
Don't
Be too technical or confusing
Focus solely on features without considering how it can improve their life
Communicate in a friendly, casual manner and highlight the benefits of the product. Avoid criticism or confrontation.
Do
Use a light-hearted approach to build rapport
Highlight how the product can benefit their life or work
Don't
Be overly critical or confrontational
Use overly technical or confusing language
Interact with them in a friendly, agreeable manner with a light-hearted approach. Avoid criticism and confrontation.
Do
Wrap your pitch with positivity and emotional language
Include personalized, warm greetings and sincere sign off
Don't
Use forceful or high-pressure language
Talk too much about past experience without explaining the important insights
Focus on building a personal relationship and finding common ground. Speak positively and offer reassurance about the product.
Do
Engage them in conversation and find out their interests and concerns
Offer personalized recommendations and highlight how the product can meet their needs
Don't
Push too hard or use aggressive sales tactics
Dismiss or minimize their concerns or objections
Provide detailed information and use a friendly, personal tone
Do
Explain how your product can meet their specific needs
Use stories or examples that they can relate to
Don't
Use technical language or jargon
Push for a quick decision without building rapport first
Provide a warm, friendly greeting and use positive, upbeat language. Focus on building a relationship and show acceptance for who they are.
Do
Use friendly, expressive language
Refer to common interests and associations
Don't
Use a serious, businesslike tone
Bring up your flaws before they do
Focus on building a relationship and connecting with them on a personal level.
Do
Use a warm, friendly tone
Ask about their interests and hobbies
Don't
Use overly technical language
Pressure them into making a decision
Be friendly and focus on building a relationship with them. Use a light-hearted approach and avoid criticism or confrontation.
Do
Focus on building a friendly relationship
Validate their opinions and approach with positive language
Don't
Use forceful or high-pressure language
Force an aggressive sales pitch
Use a straightforward and logical approach when communicating with them
Do
Provide data and logical reasoning to support your claims
Use clear and concise language
Don't
Use overly expressive or emotional language
Use lots of anecdotes or storytelling
Use a serious, businesslike tone and focus on details, data, and results.
Do
Focus on their toughest problems.
Send additional data to support your pitch
Don't
Bring up your flaws before they do
Be unrealistically optimistic
Focus on providing logical reasoning and factual information. Be patient and answer their questions with clear and concise responses.
Do
Provide data-driven reasons for your product
Answer their questions with a well-thought-out response
Don't
Use overly expressive language
Speak in an overly casual manner
Focus on concrete data, specifics, and logistics. Avoid fluffy language and hype.
Do
Provide clear data and statistics to support the product
Present a clear, logical argument for why the product is worth investing in
Don't
Spend too much time on abstract concepts or big ideas
Get sidetracked with small details or anecdotes
When communicating with them, focus on being clear, concise, and results-oriented.
Do
Provide clear and concise information about the product and its benefits
Focus on results and practical details
Don't
Use overly descriptive or flowery language
Waste time on social chatter or small talk
Executive priorities
  • Focused on driving PepsiCo's growth while advancing sustainability goals, aiming for net-zero emissions by 2040.
  • Emphasizing product innovation and digital transformation to meet evolving consumer preferences and market trends.
  • Strengthening PepsiCo's presence in emerging markets and diversifying product offerings to enhance global market penetration.
  • Prioritizing corporate social responsibility initiatives, including community engagement and diversity, equity, and inclusion efforts across PepsiCo's operations.
Media
Food Business News

Laguarta Shares PepsiCo Progress at ’24 CAGNY

‍Ramon L. Laguarta, chairman and chief executive officer, described major steps forward PepsiCo has taken over the last several years and identified opportunities the company sees in the years ahead

Sustainability Magazine

How Does PepsiCo Deliver Positive Sustainability Impacts?

‍PepsiCo chairman and CEO, Ramon Laguarta, describes its sustainability transformation strategy as the future of the company, but how does it work?

Reuters

PepsiCo veteran Ramon Laguarta to replace Indra Nooyi as CEO

‍PepsiCo Inc has appointed Ramon Laguarta to take over as chief executive from Indra Nooyi, handing the reins to a veteran who led the company's fast-growing emerging markets business.

Personality traits
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Risk-Tolerant
Risk-Averse
Trusting
Skeptical
Optimistic
Pragmatic
Deliberate
Fast-Paced
Matter-Of-Fact
Expressive
Autonomous
Collaborative
Supporting
Dominant
Build rapport
  • Ask a bold question early
  • Speak with confident language
  • Match his high energy
Gather information
  • Ask him urgent questions right off the bat
  • Learn about his team's current efficiency
  • Learn about his biggest goals
Discuss budget
  • Give him the bottom-line pricing without going into details
  • Compare your pricing with competitors
  • Ask for his immediate feedback
Drive action
  • Push for a quick decision
  • Explain how taking action will help him make progress
  • Give him the opportunity to change his mind later
Negotiate
  • Use assertive, confident language
  • Challenge both parties to come up with a better solution
  • Allow for a quick decision
Work together
  • Make clear what you need from him
  • Resist the temptation to apologize
  • Check-in with him multiple times

PepsiCo

PepsiCo is a global leader in food and beverages, offering products like Pepsi, Lay's, and Quaker. Committed to sustainability and innovation, serving consumers in over 200 countries and territories..
Industry:
Food Consumer Products
Headquarters:
Purchase, New York, United States
Revenue:
$91.47B
Employees:
315,000

How to negotiate

Keep the discussion casual, but be prepared for candid pushback, at times.
Keep your demo concise and to the point
Keep your demo concise and to the point
Keep your demo concise and to the point
Company Milestones
  • 1965: Pepsi-Cola merges with Frito-Lay to form PepsiCo.
  • 1970: Introduces iconic Pepsi can design.
  • 1986: Acquires Pizza Hut, entering restaurant industry.
  • 1998: Partners with Starbucks for bottled Frappuccino.
  • 2021: Commits to net-zero emissions by 2040.

Demo your product

Notice how he uses your product and let him have fun trial-and-erroring on his own.
Keep your demo concise and to the point
Keep your demo concise and to the point
Top Products
  • Beverages: Iconic brands like Pepsi, Mountain Dew, and Gatorade.
  • Snacks: Popular products like Lay's, Doritos, and Cheetos.
  • Nutrition: Healthy options under the Quaker and Tropicana brands.
  • Convenient Foods: Variety of ready-to-eat meals and snacks.
  • Sustainability Initiatives: Programs focused on environmental impact and community support.
Key Executives
Company Stock Performance
Key News
Reuters

PepsiCo sues four Indian farmers for using its patented Lay's potatoes‍

PepsiCo took legal action against four Indian farmers for cultivating potatoes that were patented by the company for use in its Lay's potato chips. PepsiCo claimed that these farmers were growing a variety of potatoes known as FC5, which had been exclusively licensed to a group of growers for Lay's potato chips production.

April, 2019

Forbes

PepsiCo Cuts Out Grocery Stores And Sells Directly To Consumers Through New Websites

Shopping habits have changed because of the coronavirus outbreak, and companies are responding quickly.

May, 2020

‍

CNBC

PepsiCo to sell Tropicana and other juice brands for $3.3 billion

Pepsi said it will use the proceeds to strengthen its balance sheet and invest back in its business.

Aug, 2021

Bloomberg

PepsiCo Boosted by International Growth as US Sales Drop

PepsiCo Inc. posted stronger-than-expected sales growth thanks to robust demand in its international division, while volumes dropped in North America.

April, 2024

Competitive Landscape
Annual Revenue:
$91.47B
  • PepsiCo has 23 brands that generate more than $1 billion each.
  • Revenue in 2023 was $91.47B, a 5.88% increase year-over-year.
  • PepsiCo provides a wide variety of popular beverages and snacks worldwide.
Annual Revenue:
$14.81B
  • Keurig Dr Pepper has a portfolio of more than 125 owned, licensed and partner brands.
  • Revenue in 2023 was $14.81B, a 5.39% increase year-over-year.
  • Keurig Dr Pepper offers a variety of beverages with innovative brewing methods.
Annual Revenue:
$93.40B
  • Nestlé owns more than 2,000 brands, from global icons to local favorites.
  • Revenue in 2023 was $93.40B, a 1.5% decrease year-over-year.
  • Nestlé offers diverse, nutrition-focused food and beverage products.
Annual Revenue:
$45.75B
  • Coca-Cola offers over 500 brands and 3,500 beverages.
  • Revenue in 2023 was $45.75B, a 6.39% increase year-over-year.
  • Coca-Cola offers a global range of iconic beverages with a commitment to sustainability.
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