DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
Post Event Email Examples
Get customizable templates to help you follow up with leads after a conference or event.
Concise and Formal
Subject: [Event Name] Follow-Up
Good to see you at [Event Name]. I am writing to follow up with you about our conversation and see if you would be open to a brief meeting to further discuss.
I know [Company Name] can help you achieve [KPI metric]. With our company, you can expect:
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[Benefit 1]
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[Benefit 2]
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[Benefit 3]
Are you available at 2pm [specific day] to discuss? Let me know your thoughts.
Regards,
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Concise
-
Formal
Personality type
- Dominant-type

Casual and Concise
Subject: Continuing our Conversation From [Conference/Event]
Great to connect with you at [Conference/Event]! I wanted to continue the conversation about how [product/service] can fit into your overall strategy for [Company Name].
We’ve helped companies like yours boost [KPI] by [specific KPI metric]. With our services, you can expect:
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[Benefit 1]
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[Benefit 2]
-
[Benefit 3]
Have 15 minutes this Tuesday or Thursday?
Thanks, and let me know! Talk to you soon.
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Casual
-
Concise
Personality type
- Influential-type

Detailed and Casual
Subject: Great meeting you at [Event Name]!
It was a pleasure meeting you at [Conference/Event]. I enjoyed getting to know you and learning a little bit about your business.
Based on our conversation, I think that [your company name] might be a good fit for your team. We specialize in helping companies with [pain point] and have served other businesses like yours, including [Reference Customer 1], [Reference Customer 2], and [Reference Customer 3].
Are you open to scheduling a follow-up conversation with me? During the meeting we can discuss the following agenda:
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How [product/service] could help your team with [pain point].
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A quick demonstration of how [your solution] allows companies like yours to [KPI improvement]
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Q&A to help answer any questions you may have
If you’re interested, feel free to sign up using the meeting scheduler link below:
[insert meeting scheduler link]
Again, it was wonderful to connect with you at [Conference/Event]. I hope to hear more from you soon!
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Detailed
-
Casual
Personality type
- Steady-type

Formal and Detailed
Subject: Follow-Up from [Event Name]
It was great meeting you at [Event Name]. I am writing to see if you are interested in having a more in-depth discussion.
Our company customizes plans tailored to maximize the [value proposition/benefit]. I'd be happy to walk you through a detailed overview of how our strategies have benefitted our current customers to help you decide if something similar can also benefit your company.
Is [date/time] a good time for a brief 15-minute call?
Thank you,
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Formal
-
Detailed
Personality type
- Concientious-type

Categorizing email recipients into 4 personality types
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