Identify the natural personality of your prospect and learn what motivates them, starting with your first conversation.
Understand how your buyers naturally want to communicate and make decisions so you can intelligently adapt how you sell to them.
Know what words, phrases, style, and tone should be used or avoided when pitching to different personalities.
Speak confidently and persuasively to every personality in the room with customized playbooks built for any situation.
Learn how your prospect's personality likes to be questioned so you can qualify or disqualify leads quickly and accurately.