Why Crystal?
Personality
Content
As an emotional thinker, your empathetic and charismatic personality helps you connect with prospects. But, it can be challenging to move deals through the finish line with buyers who think differently.
That's why we built a platform that helps you know your buyer.
While being an emotionally driven sales rep has many benefits, such as the ability to build strong connections with buyers, relying solely on emotions can lead to unpredictable ups and downs in the sales process.
You thrive in the early stages of winning over a prospect and building consensus, but struggle to push for a decision.
You’re naturally optimistic and trusting with prospects, which may frequently inflate expectations of a deal’s likelihood to close.
Performance can vary based on how you’re feeling that day — and it can sometimes rub off on other team members.
If you tend to think with your emotions, you may experience more frequent fluctuations in your sales conversations.
Crystal provides insights into both your own strengths and your prospect's unique thoughts and preference - so you can stay consistently connected with them every step of the way.
Using empathy-driven communication empowers you to skillfully rise to challenges, maintain a steady course, and establish lasting relationships in the process.
Navigate more tense, uncomfortable, and formal conversations.
Drive the sales process forward with prospects, not just personal relationships.
Set more realistic expectations with every buyer.
Rely less on feelings during meetings, and more on strategy.
Crystal accelerates customer relationships by training sales teams how to speak, write, and sell to different buyer personality types.
Our team can give you a personal, guided product tour tailored to your company’s unique needs.