Why Crystal?
Personality
Content
As a logical thinker, you have natural strengths such as objectivity, analytical ability, and attention to detail. But, you likely struggle to quickly pivot your sales conversations to suit the unique needs of your prospects, especially if they are emotional thinkers.
That's why we built a platform that helps you know your buyer.
Being a sales rep who values logical reasoning, you understand the importance of a structured and rational sales approach. However, navigating uncharted territory and forming strong relationships with buyers who think differently doesn't always come easy.
You thrive during the sales process, but struggle to build a close personal connection with prospects, clients, and teammates.
When meetings don’t go as expected or the process gets interrupted, you may have trouble making quick adjustments on the fly.
When a deal doesn’t necessarily match perfectly with the typical use case, you may write it off prematurely, rather than doing more discovery.
If you tend to think logically, you may struggle to connect with prospects on an emotional level.
Crystal's insights help you understand your prospect's natural personality and communication style, so you can connect with them more deeply and make a lasting impression.
Empathy-driven communication helps you stand out from the crowd, allows you to gain perspective, and shows your prospect that you care. Crystal can help you get there.
Create long-term relationships with champions and other key stakeholders.
Get prospects to be more open and trusting with information.
Navigate more ambiguous and chaotic situations.
Be more creative when unique or unexpected opportunities arise.
It’s harder to connect with someone who's different from you.
Learn how to connect on a person-to-person level in a way that makes sense to you and your prospect. Start every conversation with confidence with tips on best practices for communication, building trust, and negotiating on the fly.
Crystal accelerates customer relationships by training sales teams how to speak, write, and sell to different buyer personality types.
Our team can give you a personal, guided product tour tailored to your company’s unique needs.