B2B Email Template to Introduce Yourself

Try B2B sales email templates customized for different personality types.

Concise and Formal

Subject: How [your company name] will fit into your strategy

[first_name],

I saw on your website that you [insert something about the business that makes them a good fit for your offering], so I wanted to reach out personally.

At [your company name], we provide [product or service category] to [prospect’s industry] businesses like yours. Our unique approach includes [insert product or service differentiation], giving you:

[Benefit 1]
[Benefit 2]
[Benefit 3]

Are you free this [day 1] at [time 1] or [day 2] at [time 2] for a quick 20-minute introductory call?

- [Your Name]

Style

Concise
Formal

Personality type

Dominant-type

Casual and Concise

Subject: New, innovative [product or service] for [product or service category]

Hi [first name],

I saw on your website that you [insert something about the business that makes them a good fit for your offering], so I wanted to reach out personally.

At [your company name], we provide [product or service category] to [prospect’s industry] businesses like yours. Our unique approach includes [insert product or service differentiation], giving you:

[Benefit 1]
[Benefit 2]
[Benefit 3]

How would you feel about a quick introductory call this [day 1] at [time 1] or [day 2] at [time 2] where I can walk you through a few of our client’s success stories?

Thanks and I look forward to connecting,

- [Your Name]

Style

Casual
Concise

Personality type

Influential-type

Detailed and Casual

Subject: Something to consider

Hi there [first_name],

I saw on your website that you [insert something about the business that makes them a good fit for your offering], so I wanted to reach out personally.

My name is [your name], a [job position] at [company name].

We provide [product or service category] to [prospect’s industry] businesses like yours. Our unique approach includes [insert product or service differentiation], giving you:

[Benefit 1]
[Benefit 2]
[Benefit 3]

I’d love to schedule a call so I can share insights into how our clients - like [Company 1], [Company 2], and [Company 3] - set up their [product or service category].

Are you free this [day 1] at [time 1] or [day 2] at [time 2] for a quick 20-minute introductory call?

Talk soon,

- [Your Name]

Style

Detailed
Casual

Personality type

Steady-type

Formal and Detailed

Subject: Meeting next week to discuss [product or service category]

Hello [first_name],

I saw on your website that you [insert something about the business that makes them a good fit for your offering], so I wanted to reach out personally.

My name is [your name], a [job position] at [company name].

We provide [product or service category] to [prospect’s industry] businesses like yours. Our unique approach includes [insert product or service differentiation], giving you:

[Benefit 1]
[Benefit 2]
[Benefit 3]

I’m curious to know what you think about this and I’d love to schedule a call so I can share insights into how our clients - like [Company 1], [Company 2], and [Company 3] - set up their [product or service category].

Are you free this [day 1] at [time 1] or [day 2] at [time 2] for a quick 20-minute introductory call?

Thanks,

- [Your Name]

Style

Formal
Detailed

Personality type

Concientious-type

Categorizing email recipients into 4 personality types

DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.

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