DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
Best Prospecting Email Templates
Our free prospecting email templates are designed to be optimized for different buyer personalities.
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- sales prospecting >
- Best Prospecting Email Templates
Concise and Formal
Subject: [Your Company Name] is better than [your competitor]
Are you happy with your [your product/service category] provider? Most of our clients previously used [your competitor 1] or [your competitor 2] before deciding to switch over to [your company name].
We're a bit different from our competitors since we specialize in [insert value proposition].
I know how important a dependable [product/service category] provider is for [prospect's industry] companies and I'd love to walk you through our approach and see if we can get you a free audit.
Do you have 15-minutes this week or next week for a quick introductory call?
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Concise
-
Formal
Personality type
- Dominant-type
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Casual and Concise
Subject: New option for [your product/service category]
Reaching out to see if you were happy with your [your product/service category] provider. Most of our clients previously used [competitor 1] or [competitor 2] before deciding to switch over to [your company name].
We're a bit different from our competitors as we specialize in [insert value proposition].
I know how important a dependable [product/service category] provider is for [prospect's industry] companies and I'd love to walk you through our approach and see if we can provide you with a free audit.
Do you have 15-minutes this week or next week?
Thanks and I look forward to speaking!
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Casual
-
Concise
Personality type
- Influential-type

Detailed and Casual
Subject: Your dependable [product/service category] provider
I wanted to reach out and see if you were happy with your [your product/service category] provider. Most of our clients previously used [competitor 1] or [competitor 2] before deciding to switch over to [your company name].
We're a bit different from [competitor 1] or [competitor 2] as we specialize in [insert value proposition].
I know how important a dependable [product/service category] provider is for [prospect's industry] companies and if you're interested, I'd love to walk you through our approach and see if we can provide you with a free audit.
Do you have any availability this week or next week for a quick introductory call?
Hope you're having a great day!
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Detailed
-
Casual
Personality type
- Steady-type
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Formal and Detailed
Subject: [Your company name]: Benefits, Features, & Free Audit
I wanted to reach out and see if you were happy with your [your product/service category] provider. Most of our clients previously used [competitor 1] or [competitor 2] before deciding to switch over to [your company name].
We're pretty different from [competitor 1] or [competitor 2] since we specialize in [insert value proposition].
I know how important a dependable [product/service category] provider is for [prospect's industry] companies and if you're interested, I'd love to walk you through our approach and see if we can provide you with a free audit.
Do you have 15-minutes this week or next week for a quick introductory call?
Thank you,
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Formal
-
Detailed
Personality type
- Concientious-type

Categorizing email recipients into 4 personality types
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