DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
Email Templates for Following Up with Content Downloads
Follow up with leads that have downloaded content with personality based email templates.
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- Email Templates for Following Up with Content Downloads
Concise and Formal
Subject: How [Company] Can Help You Achieve Growth in [xx]
Thank you for downloading our [Content]. We hope it’s useful and informative.
Are you open to a brief 15-minute meeting to discuss how [Company] can help you achieve growth in [KPI metric]?
At [Company], we specialize in [product service/category] and have over [xx metric] to date. Competitive advantages of using our services include:
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[Benefit 1]
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[Benefit 2]
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[Benefit 3]
Are you available at 2 pm on [specific day]? Let me know if that works.
- [Your Name]
categories
- Sales
- Follow-up
Style
- Concise
- Formal
Personality type
- Dominant-type
Casual and Concise
Subject: Unlock [xx]% Growth in [KPI] with [Your Product/Service]
Thank you for your recent download of [Content]. We hope you’re finding it useful!
Since you downloaded [Content], I’m guessing [pain point] is on your radar. At [Company Name], we specialize in [an explanation of how your solution solves pain point].
Our clients have witnessed [xx] growth in [KPI] after utilizing [your product/service] - for you, we can do the same.
Open to hearing more on a 15-min call Tuesday?
Looking forward to hearing from you!
- [Your Name]
categories
- Sales
- Follow-up
Style
- Casual
- Concise
Personality type
- Influential-type
Detailed and Casual
Subject: Thanks for downloading our [Content]! Here’s more to consider.
Thank you for downloading our [Content]. I hope that you are finding the resource to be informative and useful!
If you’re interested, I’d love to set up a time to meet with you and discuss further how our [product/service] might benefit your team. For example, we specialize in helping businesses with [pain point], and many of our clients have experienced [KPI improvement] in partnering with us.
During the 20-minute meeting, I can provide more detail about:
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How our [product/service] has helped companies like yours with [x], [y], and [z].
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What our [product/service] looks like in action through a 10-minute demonstration.
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Q&A to answer any questions, comments, or concerns you may have
You can schedule a time with me through my meeting scheduler link below.
[insert meeting scheduler link]
Thank you for considering. I hope to hear from you soon!
- [Your Name]
categories
- Sales
- Follow-up
Style
- Detailed
- Casual
Personality type
- Steady-type
Formal and Detailed
Subject: Leveraging [Content] to get the most value
We hope you enjoyed the [Content Name] you recently downloaded from our website. It seems like you may be interested in learning more about how [Company Name] can help your business reach its goals.
I'd like to set up a meeting with you to explore if more of our services can bring the same [benefit] to your company that we were able to achieve for [Company A], [Company B], and [Company C].
How does [specific time and date] look on your calendar?
Thank you,
- [Your Name]
categories
- Sales
- Follow-up
Style
- Formal
- Detailed
Personality type
- Concientious-type
Categorizing email recipients into 4 personality types
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