DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
Email Sales Pitch Examples
Try email pitch templates that are optimized toward different personality types.
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- Email Sales Pitch Examples
Formal and Brief
Subject: Maximize [KPI] with [product/service]
As the [position] at [company], I'm sure you understand the challenges of [problem]. This is the reason we created [product/service].
Our clients have seen [KPI improvement] after implementing [your product/service].
I’d like to share more details with you, are you free to discuss on [specific day] this week?
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Concise
- Formal
Personality type
- Dominant-type
Casual and Concise
Subject: The [product/service category] everyone’s been talking about
Have you heard about the buzz surrounding our [product/service]? Thousands of satisfied clients can't be wrong - [your product/service] has helped them achieve [results of using product/service]. I’d love to see if we can do the same for you.
How would you feel about learning more through a quick 15-minute call?
I look forward to speaking with you!
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Casual
- Concise
Personality type
- Influential-type
Detailed and Casual
Subject: Enhance your [KPI] with our trusted [product/service]
I hope your [day/week] is off to a great start!
I see that your company is addressing [problem] and believe our [product/service] could be a good fit. Our [product/service] has helped many of our clients, including [company 1], [company 2], and [company 3], to increase their [KPI] by [xx%] with some pretty amazing results!
Here’s an example of which I feel you’ll be able to personally relate to:
[link to material/case study]
I'd be happy to share more details on how our product has helped other clients achieve [results of using product] during a quick call. Is there a convenient time for us to discuss your business and see how we can help?
Talk soon,
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Detailed
- Casual
Personality type
- Steady-type
Formal and Detailed
Subject: Optimize your [KPI] with our data-backed [product/service]
It appears that your company is addressing [problem/goal] and I believe our [product/service] could be a valuable solution.
At [your company], we specialize in providing [product/service description] to [prospect’s industry/market].
Our product has helped many of our clients, including [company 1], [company 2], and [company 3], achieve [benefit] by [XX%].
To provide some context, I have attached a few case studies and materials for your review:
-
Improvement in [KPI] by [xx%] using our [product/service]: [case study/material]
-
Achieving success in [industry] with our product: [case study/material]
-
Learn about the specific benefits of our product: [case study/material]
I'd be happy to discuss further how our product has helped other clients achieve [results of using product/service] in a quick 15-minute call. Do you have availability on [insert specific days(s)]?
Thank you,
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Formal
- Detailed
Personality type
- Concientious-type
Categorizing email recipients into 4 personality types
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