DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
Follow-up Sales Email after No Response
Get follow-up sales email templates that are optimized for different personality types.
Concise and Formal
Subject: Following up: Solve [pain point]
If you’re like most [prospect job title], [pain point] must be difficult to get a handle on. Luckily, you are not alone in this.
I have a few strategies tailor-made to fit your company where we can [value proposition/benefit]. Interested in hearing more?
How does [date/time] work for a quick introductory call?
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Concise
-
Formal
Personality type
- Dominant-type

Casual and Concise
Subject: Following up: [value proposition/benefit]
If you’re like most [prospect job title], [pain point] must be difficult to get a handle on. Luckily, lots of the people we work with have had the same issue.
How would you feel about a 15-minute call where I can share tailor-made strategies that have helped our clients [value proposition/benefit]?
How does [date/time] work for you?
Very much look forward to connecting.
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Casual
-
Concise
Personality type
- Influential-type

Detailed and Casual
Subject: Following up: More about [your company name]
I hope you’re doing well.
If you’re like most [prospect job title], [pain point] must be difficult to get a handle on. Luckily, you are not alone in this.
We help our clients develop tailor-made strategies to [value proposition/benefit]. I can walk you through what we’ve done for our clients to see if something similar can help [prospect’s company name].
Interested in hearing more?
How does [date/time] work for you?
Sincerely,
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Detailed
-
Casual
Personality type
- Steady-type

Formal and Detailed
Subject: Following up: Tailored strategies for [prospect company name]
If you’re the [prospect job title], I’m curious what you think about [pain point].
We help our clients develop tailor-made strategies to [value proposition/benefit]. I can walk you through what we’ve done for our clients to see if something similar can help [prospect’s company name].
How does [date/time] work for a quick 15-minute call?
Thank you for your time,
- [Your Name]
categories
- Sales
- Follow-up
Style
-
Formal
-
Detailed
Personality type
- Concientious-type

Categorizing email recipients into 4 personality types


Start Sending Masterful Emails
Get started for free with Crystal Writing Assistant and
find out what you can accomplish when you start writing with empathy.