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Concise and Formal
Subject: Solve [problem]
Getting right to the point.
We’re both members of [common connection] and I think you’d be a great fit for our product.
At [your company name], we help [prospect’s industry] companies address [problem/issue].
I’d like to share how our clients [top benefit] whenever you’re free this week.
How does [specific day and time] look on your calendar?
- [Your Name]
Concise
Formal
Casual and Concise
Subject: We have mutual connections!
Small world - I see you and I are both members of [common connection].
I’m with [your company name] and we help [prospect’s industry] companies address [problem/issue].
We're confident we can boost your [KPI #1], [KPI #2], and [KPI #3].
How does your availability Tuesday or Thursday this week work?
- [Your Name]
Casual
Concise
Detailed and Casual
Subject: Let’s get to know each other
It’s such a small world! I see you and I are both members of [common connection].
My name is [your name] with [company name] and we specialize in helping [prospect’s industry] companies address [problem/issue].
I’d like to figure out if we can help your company [benefit] in the same way that we helped [Company A], [Company B], and [Company C].
I would love the opportunity to meet and talk through your strategy, specifically, as it pertains to [problem/issue #1], [problem/issue #2], and [problem/issue #3].
Are you free in the next day or so to chat?
- [Your Name]
Detailed
Casual
Formal and Detailed
Subject: Meeting to discuss [problem/issue]
Not sure if you’re aware but you and I are both members of [common connection].
My name is [your name] with [company name] and we're experts in helping [prospect’s industry] companies address [problem/issue].
I’d like to figure out if we can help your company [benefit] in the same way that we helped [Company A], [Company B], and [Company C].
These companies have seen an increase in [KPI metric] (sometimes by as much as [xx-xx%]) in just 3 months after implementing our product.
If you can give me 30 minutes of your time, I will offer you at least 2-3 new strategies you can implement to address [problem/issue].
How does [specific day and time] look on your calendar?
- [Your Name]
Formal
Detailed
DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
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