DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
B2B Sales Pitch Examples
Get B2B sales pitch examples that are optimized toward different personality types.
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- B2B Sales Pitch Examples
Concise and Formal
Subject: Problem with [KPI]?
Does your company struggle with [problem]?
[company 1], [company 2], and [company 3], had that exact problem prior to using [your product/service] and they’ve been able to lift [KPI] by [xx%].
Are you free either this Tuesday or Thursday to learn more?
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Concise
- Formal
Personality type
- Dominant-type
Casual and Concise
Subject: New tools to help with [KPI]
A new, innovative tool has been helping [job title] professionals like you lift [KPI] and they are absolutely loving it.
We’re working on some interesting things here at [your company name] and we would love to get your feedback on our product.
Would you be interested in learning more over a quick 10-minute call?
Thanks and I look forward to connecting.
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Casual
- Concise
Personality type
- Influential-type
Detailed and Casual
Subject: Something to consider for [KPI]
I hope you’re doing well.
My name is [your first name] with [company name] and I’d like to introduce you to [company name].
[Company name] specializes in [insert company description].
Many of our clients, such as [company 1], [company 2], and [company 3], have been able to lift [KPI] by [xx%] which has resulted in:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
I’d be happy to share more details on how this was accomplished whenever you have time. Would you be open to a quick call where I can learn more about your business?
Talk to you soon,
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Detailed
- Casual
Personality type
- Steady-type
Formal and Detailed
Subject: Meeting to grow [KPI]
Are you interested in increasing [KPI]?
At [company name], we specialize in [insert company description].
Our clients - like [company 1], [company 2], and [company 3] - were able to lift [KPI] by [xx%] using [company name] which has resulted in [benefit].
Attached below are a few supporting materials and case studies for your review.
- Link to Material/Case Study 1
- Link to Material/Case Study 2
- Link to Material/Case Study 3
I’d love to provide more specifics in addition to answer any questions you may have over a quick 15-minute call. Are you available either Tuesday or Thursday?
Thank you,
- [Your Name]
categories
- Sales
- Sales pitch
Style
- Formal
- Detailed
Personality type
- Concientious-type
Categorizing email recipients into 4 personality types
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