DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
Sales Prospecting Email Templates
Try free sales prospecting email templates that are optimized for different buyer personalities.
>
- sales prospecting >
- Sales Prospecting Email Templates
Concise and Formal
Subject: [Prospect's competitor name] uses [your company name]
I saw that you manage [job function] at [prospect’s company name]. I am reaching out because with [mention industry trend] gaining momentum, a [your product/service category] solution has become the top priority for your peers across industries.
We recently worked with [competitor’s names] on a few initiatives and thought we could help provide a similar solution.
What’s the best way to get 15 minutes of your time?
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Concise
-
Formal
Personality type
- Dominant-type

Casual and Concise
Subject: [Interesting trend] is gaining momentum!
From your LinkedIn profile, I saw that you manage [job function] at [prospect’s company name]. I am reaching out because with [mention industry trend] gaining momentum, a [your product/service category] solution has become the top priority for your peers across industries.
We recently worked with [competitor’s names] on a few initiatives and thought we could help provide a similar solution.
Would you be open to a quick call to learn more? What’s the best way to get 15 mins of your time?
Regards,
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Casual
-
Concise
Personality type
- Influential-type

Detailed and Casual
Subject: How we helped [prospect's competitor name]
It’s so nice to be speaking with you.
I saw from LinkedIn that you manage the [job function] at [prospect’s company name]. I am reaching out because with [mention industry trend] gaining momentum, a [your product/service category] solution has become the top priority for your peers across industries.
We recently worked with [competitor’s names] on a few initiatives and thought we could help provide a similar solution.
Would you be open to a quick call to learn more? What’s the best way to get 15 mins of your time?
Best Regards,
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Detailed
-
Casual
Personality type
- Steady-type

Formal and Detailed
Subject: [Interesting statistic]
We haven’t officially met but I saw from LinkedIn that you manage the [job function] at [prospect’s company name]. I am reaching out because with [mention industry trend] gaining momentum, a [your product/service category] solution has become the top priority for your peers across industries.
In fact, [insert interesting statistic here].
We recently worked with [competitor’s names] on a few initiatives and thought we could help provide a similar solution.
Would you be open to a quick call where I can provide more detail and answer any questions? What’s the best way to get 15 minutes of your time?
Thank you for your time,
- [Your Name]
categories
- Sales
- Prospecting
Style
-
Formal
-
Detailed
Personality type
- Concientious-type

Categorizing email recipients into 4 personality types


Start Sending Masterful Emails
Get started for free with Crystal Writing Assistant and
find out what you can accomplish when you start writing with empathy.