GoTeam sees increases in synergy, trust and productivity with Crystal

GoTeam helps businesses scale. Crystal helps them do it.

GoTeam, a consulting and results-enablement company founded in 2014, exists to connect team members, solve problems and deliver results for companies across the globe. GoTeam finds top talent in different fields so that all business owners can have the opportunity to outsource tasks effectively and maintain connection — without overspending or losing control.

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Founder Matt Kesby has built GoTeam around the Seven Habits of Highly Effective People — but three years ago, he noticed that GoTeam was lacking in regards to Habit #5: Seek First to Understand, Then to Be Understood:

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GoTeam began seeking out solutions to help them quickly and authentically understand their clients’ (and their own team’s) personality styles and perspectives to more effectively communicate and scale their business. That’s when they discovered Crystal.

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Crystal’s personality insights have helped GoTeam take their hiring processes, sales efforts, and team collaboration to the next level. Read on to discover how.

GoTeam saves time and eliminates bias during the hiring process.

No matter the job, department, or company, hiring can be tedious, given that new positions take an average of 36 days to fill.

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Since partnering with Crystal in 2020, GoTeam has been able to streamline its hiring processes in a number of ways. Using Crystal’s DISC personality framework, they are able to save valuable time and energy by classifying which candidates are best suited to certain positions based on their personality type.

Crystal’s insights remove bias from the interview process as well.

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Before Crystal, GoTeam was noticing that bias was playing too big of a role as their recruiters sought out new talent. Crystal has given recruiters from GoTeam actual data to inform their hiring decisions — giving them a more holistic view of any given candidate before moving them to the next phase of interviews. Crystal also provides specific, personality-based insights on candidates to guide interview questions, ensuring no stone is left unturned.

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In 2023, GoTeam is now asking its clients to classify themselves using Crystal’s DISC framework in order to more effectively match them with the best candidates for the roles they are hiring for.

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“This has been a really beautiful breakthrough moment,” says founder Matt Kesby. By understanding their own personality and communication preferences, their clients are empowered to better understand themselves and the personality traits of their own teammates while they scale.

“When you use Crystal at the beginning of your hiring process, people can actually be seen and feel heard, feel understood. It creates incredible safety — which means you get this confidence lift as a result.”

GoTeam builds trust earlier in the sales process with Crystal.

GoTeam’s sales reps were running into communication issues during sales conversations and pitch meetings with potential customers across the globe. As GoTeam’s reps prepped their sales pitches, they found that the language and tone of the pitch varied from customer to customer. However, more often than not, they were discovering what resonated with specific audiences too late into the sales pitch — causing them to miss out on key selling points, and inhibiting them from gaining the trust with the customer early in the sales process.

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With Crystal, GoTeam’s sales reps have been able to understand the personality of their potential customer before they ever meet them. Crystal’s personality data platform has helped GoTeam’s reps cater sales pitches in preferred communication style of every buyer, ensuring that each prospect is given a specific, personal pitch.

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Crystal has empowered GoTeam’s sales reps to build trust and form relationships earlier in the sales process — enabling them to innovate more quickly and effectively.

When trust is high, things move fast.

GoTeam fosters team collaboration and deepens interpersonal relationships through daily usage of Crystal

During a recent performance review, one of GoTeam’s lead developers was asked, “What can GoTeam do to help you achieve the best results?” His answer? “Ensure that Crystal remains a tool for us to utilize every day.”

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Since using Crystal, this lead developer — along with the entire GoTeam staff — has realized how essential it is to understand team members. By keeping an employee’s DISC classification in mind, team leads are able to more effectively communicate with the rest of their team — building trust, deepening interpersonal relationships, and heightening productivity. Crystal provides a framework for communication — laying the groundwork for more intentional, person-based conversations and meetings.

What I love most about [Crystal] is that it’s not a one-and-done-thing. This is a constant usage — a way to keep leveling up as a human being and use the technology to actually make us more human.

GoTeam sees increases in synergy, trust and productivity.

While the DISC framework is what initially drew GoTeam to Crystal, founder Matt Kesby says that personality assessments are only a fraction of what Crystal has done for their team.

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GoTeam has relied on Crystal’s Playbooks to present personality insights and advice for a specific individual or group, with a specific purpose (like a sales meeting or team-building exercise). Playbooks provide a baseline to eliminate bias and create a space where everyone feels heard and safe to share their own ideas and opinions. As a result, GoTeam has seen an increase in synergy, trust, and productivity — because when a team is aligned, everything moves faster.

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Crystal’s LinkedIn and Chrome extensions have not only benefited GoTeam’s own employee base but also their clients — empowering everyone that uses the technology to gain a better understanding of their team, their clients, and themselves.

Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile.