KnowledgeNet.ai Differentiates Their AI Solution using Personality Data from Crystal's API

KnowledgeNet.ai is on a mission to transform the way Sales Teams discover, manage, and close more deals.

By integrating disparate data sources like social connections, emails, and meetings into a cohesive knowledge application, KnowledgeNet.ai provides businesses with an unparalleled 360-degree view of their relationship capital.

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However, KnowledgeNet.ai recognized that there was a critical piece missing from their platform: deep personality insights about prospects.

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That's where Crystal Knows came in as the perfect data partner. By seamlessly integrating our personality data via API into their platform, KnowledgeNet.ai has been able to deliver unmatched value to their customers who are primarily focused on building strong customer relationships.

KnowledgeNet.ai Users Gain Access to Rich Personality Data with Crystal's API

In today’s digital-first world, sales teams are struggling to build relationships and close deals. KnowledgeNet.ai understood that sellers need more than just surface-level contact data and generic messaging to authentically engage and build relationships with prospects.

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With Crystal’s API, KnowledgeNet.ai can now combine powerful relationship intelligence with Crystal's personality data and insights to help their customers better connect with their person-of-interest. A simple search in KnowledgeNet.ai can instantly uncover potential paths to a warm introduction - all based on data from their CRM, email, and other connected systems.

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But the real differentiator is the seamless integration of Crystal's personality data. Through Crystal’s API, KnowledgeNet.ai users can access the personality profile of each prospect, revealing key insights into their communication preferences, decision-making style, and motivators - without ever leaving KnowledgeNet.ai.

Armed with both relational intelligence and personality insights, sellers can tailor their outreach to be more relevant and impactful for anyone they plan on communicating with; and through KnowledgeNet.ai’s integration with generative AI, users can input various prompts to generate tailored messaging for a unique personality.

For example, when engaging with a prospect who has a Dominant personality type, KnowledgeNet.ai (through Crystal’s personality data) will advise reps to keep their message brief, confident, and laser-focused on bottom-line results.

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Whereas for a prospect with a Steady personality type, the guidance will shift to emphasize stability, attentive listening, and patient relationship-building. It's all about adapting to the unique needs and preferences of each individual.

Hyper-Personalize Outreach using Personality Data and Generative AI

With impressive results from this partnership, KnowledgeNet.ai already offer their users Crystal’s personality data and insights. Crystal’s API will become a foundational dataset powering hyper-personalized outreach for KnowledgeNet.ai.

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By combining the power of relationship intelligence and personality intelligence, KnowledgeNet.ai and Crystal have set a new standard for data-driven, human-centric outreach.

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James Alford, CMO of KnowledgeNet.ai, shares “With Crystal incorporated into KnowledgeNet.ai, Sales Teams now have one solution to find new opportunities, surface warm connections, and write hyper-personalized outreach that fits the unique personality of any prospect.”

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As more businesses recognize the vital role of personalization, the demand for solutions like KnowledgeNet.ai and Crystal will continue to grow. This innovative partnership is well-positioned to bring back more of the human-side to selling resulting in faster customer relationships at scale.

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